Global Bike Challenge

2018 July

The Global Bike Challenge is a promotional animation for Minitab's internal fitness and wellness campaign. The goal was to excite employees across all of its global offices to participate in the campaign by using a cute, cartoony chipmunk and bouncy visuals.

The company goal was to reach a cumulative count of 5000 miles logged across its global offices over the thirty-one-day event. This cap was extended to 7500 after hitting the goal on Day 19, with a final total of 9718 miles logged at the end of the event. Campaign logo designed by Trevor Calabro.